New main sponsor for the BMW Oslo Marathon

It is a pleasure to present Craft as the new main sponsor of the BMW Oslo Marathon. The agreement between Craft and Norway's largest race event has been signed for 4 years.

«Oslo Marathon is a fantastic event that fits well into our goal and strategy of inspiring more people to run and invest in their own health. This is a common goal and opinion we share with the Oslo Marathon ", says Mari Dahling Andersen, Marketing Consultant at Craft.


General manager May Britt Dørum-Persen (left) visits Craft's premises at Sjølyst. Here with Mari Dahling Andersen in Craft.

The agreement will ensure Craft broad exposure to shoes and textiles, giving Craft the opportunity to inspire even more people to physical activity. «Craft and the Oslo Marathon have several exciting plans together which we will return to during the time against the BMW Oslo Marathon. Just follow along!

Craft started in 2018 with regular running groups, Morning Run, which is held on the first Friday of each month. We think this is a fantastic initiative that will also give our participants a good opportunity to prepare for our race ", says May Britt Dørum-Persen in the Oslo Marathon. (Read more about the running groups here: )


The organizing club SK Vidar

The organizing club SK Vidar has in parallel with the Oslo Marathon entered into a separate agreement on clubwear with Craft. A completely new design for club clothes has been developed for SK Vidars members and elite athletes who will celebrate 100 years in 2019. SK Vidars new club clothes will be available from February.

"We are very happy to have Craft on the team from 2019, both in terms of the BMW Oslo Marathon and the Vidar Sports Club. We are very much looking forward to the road ahead together with Craft »says general manager of the Oslo Marathon and SK Vidar May Britt Dørum-Persen.

Together we will lift the BMW Oslo Marathon to new heights in Norway.


The BMW Oslo Marathon will be held on 21 September 2019.

Sign up for this year's event here:

For more information, contact the General Manager of the Oslo Marathon and SK Vidar, May Britt Dørum-Persen on 97116908 or



Age: 45

Residence: Bærum

Distance during the BMW Oslo Marathon 2020:
I run half, and of course aim to have the widest smile all the way.

Previous participation in the Oslo Marathon:
«10 for Grete» 2013, Half Marathon 2014 and 2015, 2017 and 2018 and marathon in 2019.

Three words that describe me:
Outgoing, Smiling, Energetic

Instagram: @muddylicious